Privacy Policy

Last Updated: January 2026

StyleBug London ("we," "us," "our," or "Company") operates the stylebuglondon.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered through stylebuglondon.com (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, postal address, phone number, and any other identifying information you voluntarily provide when contacting us or subscribing to our newsletter.
• Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your interactions with the Site.
• Usage Data: Pages visited, time spent on pages, clicks, scrolling behaviour, search queries, and other website interaction data.
• Affiliate Tracking Data: We collect data necessary to track affiliate referrals, commissions, and conversions related to William Hill and other gambling operators.

How We Use Information

We use the information we collect in the following ways:

• Analytics: To understand user behaviour, traffic patterns, and Site performance using tools such as Google Analytics.
• Affiliate Tracking: To monitor affiliate links, track referrals to William Hill and partner casinos, and calculate commissions.
• Site Improvement: To enhance user experience, troubleshoot issues, and optimise content and functionality.
• Communications: To respond to inquiries, send newsletters, and provide important updates (with your consent).
• Legal Compliance: To comply with legal obligations and enforce our Terms of Use.
• Fraud Prevention: To detect and prevent fraudulent or harmful activity on the Site.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device.

Types of Cookies:

• Essential Cookies: Necessary for Site functionality, security, and basic operations.
• Analytics Cookies: Help us understand how visitors use the Site using Google Analytics and similar tools.
• Affiliate Cookies: Used to track referrals and commissions from William Hill and other gambling operators.
• Marketing Cookies: Allow us to track conversions and deliver targeted content (where legally permitted).
• Third-Party Cookies: Set by external partners for analytics, advertising, and functionality purposes.

Opt-Out Options: You may control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Third-Party Links

Our Site contains links to third-party websites, including William Hill, other online casinos, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. When you visit third-party sites through our affiliate links, their own privacy policies apply, not ours. We encourage you to review their privacy policies before providing any personal information or engaging in gambling activities.

Important Note: We do not control third-party operators, and your use of William Hill or other gambling platforms is subject to their terms and privacy policies.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and similar legislation, you have the following rights:

• Right of Access: You may request a copy of your personal data held by us.
• Right of Rectification: You may request correction of inaccurate or incomplete data.
• Right of Erasure: You may request deletion of your data (subject to legal exceptions).
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request your data in a portable format.
• Right to Object: You may object to our processing of your data for marketing or profiling purposes.
• Right to Lodge a Complaint: You may lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached your rights.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Personal Data: Retained for the duration of our business relationship and up to 3 years after your last interaction with us, unless legal obligations require longer retention.
• Affiliate Tracking Data: Retained for accounting, tax, and compliance purposes, typically up to 7 years.
• Cookies: Most cookies expire within 12 months; analytics cookies may be retained longer.
• Analytics Data: Aggregated and anonymised data may be retained indefinitely.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]
Website: stylebuglondon.com
Jurisdiction: United Kingdom

We will endeavour to respond to your request within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Disclaimer: This Site is for informational purposes only. We are not affiliated with or endorsed by William Hill. Gambling involves risk and may not be suitable for all users. Please gamble responsibly and verify the legal status of online gambling in your jurisdiction before participating.