About Us

Once upon a time, in a small town in the south west of Ireland, there lived a vibrant little girl with a dream to work in fashion. She traipsed up and down her little town in all sorts of outfits bursting with colour and dreamt of the day that she would be a successful fashion designer and business owner, despite no one (including herself) actually knowing how to help her to get there. Despite many, many obstacles she pursued her dreams and ended up decades later living in the bustling city of Dubai, running her own Fashion and Retail consultancy. Her name was Mo.


At the same time in a different country in the Isle of Jersey, there lived a slightly quieter little girl called Tash, who grew up to study psychology, but the decided she wanted to be more creative and moved into marketing, and she too ended up in Dubai-working in PR and marketing.  After many years, Tash decided enough was enough and she wanted a calmer life and she decided to leave her job and freelance and have more time for yoga….. but the universe had other plans and a decade later Tash is running the region’s favourite PR agency and has a team of 52 and NO time for yoga… Oh Universe…what have you done! Ha!


To fast forward the story, Mo and Tash became friends, firstly as both admired how they each ran their respective businesses, and later through ranting about being overworked, exhausted entrepreneurs. Lol. Both Mo & Tash also had something else in common-other than their love of fashion, both are adamant that business can be done fairly and purposefully and that people should be treated right.


One sunny afternoon, Mo had a big problem with a project. She and her team had spent 12 months developing the most beautiful premium collection of clothing for a client, based around travel, which was bursting with colour, cuteness and meaning. The design and fabric selection alone had taken months to get the perfect breathable options for the heat on vacation, with the designers perfecting every little detail to develop the perfect city shorts, the perfect dinner options, the perfect airport travel wear for women of all ages, shapes and sizes and the bespoke print was so special. To Mo’s disgust, the client had refused to pay the factory for the production after it had been completed which left Mo’s favourite Family run factory in China in a really difficult situation and she promised to find a way to help them. Mo had built and run fashion brands for the first decade of her career so she knew she could help but she wondered how she could raise the finance to take the stock from them and try to sell it for them and she wondered who could help her on her mission.

Then it came to her – Tash! She will understand why people should not be treated like this, so she had a chat with her friend and that’s how Tash became an accidental Fashion brand owner. The two friends also shared a common love of fashion, adventure, and the thrill of discovering new destinations and so these two friends decided to embark on a journey that would redefine fashion.


Inspired by the sophisticated allure of Dubai and the carefree spirit of London, they set out to create a brand that would capture the essence of both worlds - a brand that would celebrate women of all ages, shapes, and sizes, empowering them to embrace their unique style.


And so, Stylebug London was born - a brand that understands the desires and aspirations of women seeking fun, carefree yet elegant fashion choices whatever the season or destination. Stylebug London knew that true beauty knows no boundaries and that every woman deserves to effortlessly spread her wings and captivate the world around her.


The first collection, 'The Dubai Edit' is a celebration of life. Each piece was crafted with love and dedication, ensuring that they would become the go-to companions for vacations, nights out, and every joyful moment in between. Whether it is exploring the vibrant streets of a new city, boarding a plane excited for their holiday, lounging by a luxurious pool, or indulging in a candlelit dinner under the stars, the women who wear Stylebug London always feel like themselves - unique and confident.


Stylebug London is more than just a fashion brand - these two friends believe in uplifting women, celebrating their individuality, and fostering a sense of inclusivity. Their message of self-love and acceptance resonated deeply with women of all backgrounds, encouraging them to embrace their uniqueness and bask in the joy of being themselves.


As word spread, women have had their hearts captivated by the brand's vibrant spirit and unwavering commitment to make sure that all women are seen. The Stylebug London community grew, and with it, the sense of camaraderie and shared experiences that made every woman feel like she belonged.


And so, the story of Stylebug London and it’s accidental owners continues to unfold, inspiring women around the world to embark on their own style adventures, to radiate confidence, and to embrace the magic of travel and friendship. Because, in the world of Stylebug London, every woman is beautiful and ready to conquer the world, one stylish step at a time.